Monitoring instances as they occur is a benefit of using real time analytics - but the real gain comes from understanding what those actions really mean.
I've been paying a fair amount of attention to health care as of late - specifically how organizations are using the treasure trove of data at their disposal.
For all the time you marketers spend on Twitter, Facebook, Google+ and other social media websites, bet you're wondering whether or not that hard work is paying off.
Yesterday, I was watching my favorite program, HBO's "The Wire," which is a fictional case study detailing why a city entrenched in poverty is likely to never recover.
You have a reason to be apprehensive of solar energy's credibility. For those of you living in parts of the world where winter lasts more than four months, I understand why.
When discussing issues pertaining to higher education, it's not uncommon for specialists to reference statistics.
I don't know about you, but looking at a spreadsheet detailing how people are responding to my marketing initiatives gives me a headache.
Public transportation is already contributing to the growth of the Internet of Things, but are we really making the best use of this technology?
Using data analysis software to measure the success of a marketing campaign is one thing, but leveraging it to create personalized advertisements in real time is another.
All too often, big data analytics is a term used to synonymously describe a set of techniques that scrutinize information in a number of different ways.