Bridging the Marketing/IT Gap

CIO Magazine recently ran a piece entitled Why IT and Marketing Need to work together, by Katrin Rabint. According to the article, “Technology is now a cornerstone for the marketing department because chief marketing officers are being pressed to intimately...

Dark Data Discovery: Improve Marketing Insights to Increase ROI

Post originally published on IBM Watson Analytics blog.   It’s no mystery that you can increase marketing ROI and program performance with better analytics, but what if you are spending more time looking for data than analyzing it? Data-driven marketing insights are attainable...

Visualize Transformative Analytics with Advanced Data Access and Prep

JOIN IBM AND DATAWATCH LIVE! Webinar: Advanced Data Access and Data Preparation for Cognos Analytics September 27 at 1:00 PM EST Register today! Data-driven insights are attainable only when you can effectively capture, analyze and link all the data available to you. Unfortunately, the...

Monthly Newsletter – September 2016

It’s “Back to School” month for students across the country – a perfect time for all of us to embrace continued education! In that spirit of learning, we have established DataPreparation.com, an online resource for data analysts, data scientists...

People Analytics in the HR Trenches – Make Your Spreadsheets Work for You

As HR leaders aspire to implement a “People Analytics” strategy in an attempt to be evidence-based and data-driven when addressing retention, engagement, diversity and inclusion challenges, most HR analysts, generalists, business partners and managers continue to battle common reporting challenges....

Independence from Data Prep – We Have a Winner!

When you work with data, you know one of the biggest causes for concern is just how much effort goes into the task of data preparation itself. This year’s CrowdFlower 2016 Data Science report suggested that data preparation alone accounts...

Six Intake Questions for Healthier Healthcare Reporting

It’s essential for healthcare providers to have the basic coverage of a healthy reporting strategy. This should include access to the right tools, metrics and resources for insightful, measurable and auditable metrics that also fulfill the compliance, reporting and analytics...

Self-service ETL is real. It’s called data prep.

As an analyst, waiting on a formal ETL process to gain access to necessary data can be a deal breaker. If ETL is part of your daily reality, then you know it can take anywhere from one month to 24...

Turning Data into Insights: Forrester Technology Adoption Profile

Each day, we create 2.5 quintillion bytes of data. Surprisingly, companies are only analyzing a mere 12% of their own data. That leaves 88% left untouched and unused to make strategic decisions that could ultimately lead to critical competitive advantages....

Know Your Audience – The Danger of Missing Marketing Data

  Today’s world is strongly self-centric. It’s why selfies became a thing and social media is more about how many likes and favorites are generated than about actual socializing. More than ever, people feel entitled to share their particular opinion -...

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