Security acts as new battleground for analytics

Big data has had a profound and immediate impact on the public and private sectors, as more companies begin to leverage the tools for a wide range of purposes and objectives. While much of the recent news has been around continued use of analytics for research, marketing and human resources activities among organizations, security might be the hottest area in this arena today, and for good reason. 

Data breaches have plagued industries and governments for years, forcing corporate leaders to focus on refining their security practices or run into devastating brand image setbacks and severe financial losses. With clean data and support on the analytics management end, some believe that the private sector might be able to finally begin cutting back on the rate of cybercrime and sensitive information exposure. Suffice it to say that this type of progress could not come soon enough. 

Inside the security analytics trend
TechTarget recently reported that business leaders might begin to more commonly invest in behavioral analytics to more carefully manage their security in a user-centric fashion. Remember here that user errors, negligence and insider threats are among the most common causes of breach across sectors, and have also proven to be some of the more difficult risks to mitigate given how complex of a challenge is presented when trying to do so. 

Analytics are increasingly focused upon security. How are companies leveraging analytics within security programs?

According to the news provider, user behavioral analytics essentially targets movements and activity taking place in corporate systems that are indicative of security threats, then provides predictive insights to help leaders shore up defenses before an actual attack takes place. It is worth noting that these types of analytics strategies are among the most advanced out there, meaning that it will still take some time before they can be acquired by all types of firms. 

The source noted that the diversity of solutions and techniques is already expanding, proving that there is indeed demand for unique iterations of UBA among various firms. However, TechTarget noted that the raw collection of high volumes of information will not be enough to make these investments count, as data preparation and pre-analytics optimization will need to be a focus to ensure that this technique works to the advantage of adopting businesses. 

Taking the initiative
UBA and other advanced analytics solutions will continue to proliferate in the coming years, and chances are security will remain a high priority for these deployments. However, regardless of which types of objectives are catalyzing investments in various analytics programs and solutions, data preparation and cleansing will play a major role in the ultimate outcomes of the relevant strategies. 

"Companies can use self-service data preparation tools."

Luckily, companies can acquire self-service data preparation solutions to ensure that this critical aspect of analytics is handled properly, or work with a vendor that can take care of these matters efficiently and accurately. So long as leaders understand that the highest ROI will only be realized when the full lifecycle of information analysis is handled properly, ranging from collection and preparation to the eventual completion of projects, improvements to security and other operational processes will be enjoyed.