Monetizing Your Dark Data

A goldmine lurks within your mountains of data. Large organizations have appointed chief data officers (CDO) to take on the mission of maximizing data value and producing new revenue streams. Small groups and even individuals with a good idea can monetize data. The barriers to market entry have fallen. The technology is readily available. There has never been a better time to transform your data into digital gold.

In this white paper, we will inspire you to seize the opportunity to convert, analyze and monetize your data. Then we will explore popular data monetization models and planning considerations. Lastly, we’ll cover how to automate processes to extract and cleanse data, shape data, enhance data, publish and share data for reusability or package it for internal reusability or external sale.

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