If we have data for everything, we should be able to use it to drive strategy, right? Enterprises focus on becoming ever more data-driven, meaning that it is simply unacceptable to allow data to go to waste. Yet, as the amount of data businesses collect and control continues to increase exponentially, many organizations are failing to derive enough business value from their data.
Companies are feeling the pressure to extract maximum value from all of their data, both defensive and offensive. Defensive analytics are the “plumbing aspects” of data management that must be captured to mitigate risk and establish a basic understanding of business performance. Offensive analytics build on defensive analytics and support overarching business objectives, strategic initiatives and long-term goals using predictive models.
In this whitepaper, you will learn how to address many challenges, including:
- Streamlining Operational Reporting
- Delivering Insight
- Providing a Single, Unified Platform for Everyone