It’s Not Just About Big Data, It’s About Good Data

Adding Veracity and Even More Variety to the Three Vs of Big Data

Because businesses now have access to more data than ever before, it is becoming increasingly difficult to get the accurate, truthful insight needed to make better business decisions. This paper discusses that while the use of Big Data is becoming increasingly important, the use of Good Data from verified and vetted internal systems, such as ECM platforms, is also critical to meeting financial, operational and strategic goals.

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