The 5 Dark Data Sources that Lead to Better Marketing with IBM Watson Analytics and IBM Cognos Analytics

Discover and Access your Marketing Dark Data for Critical Insight in IBM Analytics

Data-driven marketing insights are attainable when you can effectively capture, analyze and link all the available data, marketing touches and associated costs throughout the lead generation and nurturing process. Unfortunately, as with other analytics domains, the blind spots caused by marketing’s “dark data” can plague and stall your marketing strategy.  Data preparation can help increase your marketing insight with IBM Watson Analytics and IBM Cognos Analytics.

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