Simplified Financial Selects Datawatch for Easy Data Access

Chelmsford, Mass.—February 4, 2015—Financial services is a data intensive business, where more is always better. Simplified Financial Information (SFI) has chosen next-generation visual data access and discovery technology from Datawatch Corporation (NASDAQ-CM: DWCH) to ensure proper and effective use of market data streams.


Founded in 2013, SFI wanted to take a new approach to solving a persistent industry problem – understanding, managing and improving the use of market data. By selecting Datawatch to power its service-based offerings, SFI got the broad data access capabilities and highly customizable data visualization it needed in one platform.


SFI’s Market Data Analytics (MDA) offering lets customers connect with and visualize real-time, reference and proprietary data sources across multiple messaging technologies. With Datawatch’s next generation visual analysis capabilities, users of MDA can easily go from a high level overview into a detailed drill down to gain meaningful, shareable and actionable insights on how data is being used.


“Datawatch solved two key problems vital to our business model – easy access to a wide variety of data types and quickly turning that information into easily understandable visualizations,” said Simplified Financial Information’s CEO and Founder, Emilio Mercado. “We can now offer clients, as a service, the ability to access any data source and then visualize that information in ways that make the most sense to them.”


Datawatch’s visual data discovery solution is a quantum leap forward from traditional business intelligence (BI) tools that typically provide static dashboards of charts and graphs drawn from limited sets of structured, historical data. The technology provides an interactive, intuitive visual analysis environment that lets users at any business level identify patterns and outliers, get answers on the fly and gain new insights from practically any data source in true real time.


About Datawatch Corporation

Datawatch Corporation (NASDAQ-CM: DWCH) provides the only platform for visual analytics to leverage any data at any speed – delivering valuable insights for improving business. The unique ability to acquire, prepare, and transform data from structured and multi-structured sources such as PDF and log files, as well as real-time streaming data, into visually rich analytic applications allows users to dynamically discover key factors that impact any operational aspect of their business. This ability to perform visual discovery against any data at any speed sets Datawatch apart in the big data and visualization markets. Organizations of every size, worldwide use Datawatch products, including 93 of the Fortune 100. Datawatch is headquartered in Chelmsford, Massachusetts with offices in New York, London, Munich, Stockholm, Singapore, Sydney and Manila,


and with partners and customers in more than 100 countries worldwide. See the Whole Story for yourself by downloading the free trial at


Safe Harbor Statement under the Private Securities   Litigation   Reform   Act   of   1995 Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any such statements, including but not limited to those relating to results of operations, contained herein are based on current expectations, but are subject to a number of risks and uncertainties that may cause actual results to differ materially from expectations. The factors that could cause actual future results to differ materially from current expectations include the following: risks associated with the continuing weak global economy; risks associated with fluctuations in quarterly operating results due, among other factors, to the size and timing of large customer orders; risks associated with acquisitions, including the recent acquisition of intellectual property from Math Strategies and the acquisition of Panopticon; the risk that our goodwill resulting from acquisitions may become impaired and require a write-down; the volatility of Datawatch’s stock price; limitations on the effectiveness of internal controls; rapid technological change; Datawatch’s dependence on the introduction of new products and possible delays in those introductions; competition in the software industry generally, and in the markets for next generation analytics in particular; Datawatch’s dependence on its principal products, proprietary software technology and software licensed from third parties; risks associated with international sales and operations; risks associated with indirect distribution channels and co-marketing arrangements, many of which were only recently established; the adequacy of Datawatch’s sales returns reserve; risks associated with a subscription sales model; Datawatch’s dependence on its ability to hire and retain skilled personnel; disruption or failure of Datawatch’s technology systems that may result from a natural disaster, cyber-attack or other catastrophic event; and uncertainty and additional costs that may result from evolving regulation of corporate governance and public disclosure. Further information on factors that could cause actual results to differ from those anticipated is detailed in various publicly-available documents, which include, but are not limited to, filings made by Datawatch from time to time with the Securities and Exchange Commission, including but not limited to, those appearing in the Company’s Annual Report on Form 10-K for the year ended September 30, 2014. Any forward-looking statements should be considered in light of those factors.




Investor Contact: Datawatch Investor Relations

Phone: (978) 441-2200 ext. 8323


Media Contact:

Sarah Bernardi Datawatch Corporation Phone: (978) 441-2200 ext. 8387

Twitter: @datawatch

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