QuickPivot Selects Datawatch Visual Data Discovery to Power Award Winning Campaign Management Platform

Chelmsford, Mass.—September 17, 2014—Datawatch Corporation (NASDAQ-CM: DWCH), a leading global provider of visual data discovery solutions, today announced that QuickPivot, the number one real-time, cross-channel marketing platform powering lifecycle marketing for B2B and B2C clients, has selected Datawatch to power the advanced reporting capabilities in a new hosted campaign management platform.


QuickPivot offers a comprehensive, cross-channel marketing platform and marketing services that span lead generation and nurturing to closed sale, upsell and cross-sell. It creates value for customers at all levels of marketing maturity. Datawatch enhances this capability by powering the Report Manager component in QuickPivot’s newly launched platform, and provides the backbone of QuickPivot’s custom data visualization services.


With the Datawatch visual data discovery platform embedded, QuickPivot users can interact with data visualizations that can help them understand in detail how their marketing efforts are working, where and why – or why not. These initial Datawatch-powered visualizations will include:


  • Geographic heat maps
  • Channel performance measures
  • Channel activity timelines
  • Custom visualizations to solve unique business needs


With Datawatch visual data discovery, QuickPivot users can go hands-on with information collected from their overall marketing efforts – e-mail, SMS, direct mail, Twitter Ad Page, Web form/page etc. Beyond “out-of-the-box” visualizations, the QuickPivot services team will use Datawatch to design and deliver visualizations that drive deeper understanding of critical business issues. They will be able to quickly uncover patterns, spot important trends and outliers, and then drill into that information to understand the details and make adjustments in real-time.


“Effective marketing today requires the ability to listen, connect, learn and adapt at the speed of the customer, and to do that, you need a holistic view of what is working and what isn’t,” said Mike Shanker, chief executive officerof QuickPivot. “Wechose Datawatch’s visual data discovery solution over the competition because of its strong support of real-time data. The advanced capabilities offered by Datawatch will give our users the insight they need while making it simple for us to offer even more visual data discovery capabilities as needs evolve,” added Shanker.


Datawatch is unique in that it enables users see more than aggregated information about the visualized data. With Datawatch, users can visually drill down into the data to understand the details behind the trends, patterns and outliers – including streaming and real-time information.



”The real power of data lies in the ability to quickly and smartly act upon it,” said Michael Morrison, president and chief executive officer at Datawatch. “By delivering Datawatch’s advanced visual data analysis capabilities on a hosted platform, QuickPivot will give users the agility and understanding they need to make the most of their marketing efforts.”


About Datawatch Corporation

Datawatch Corporation (NASDAQ-CM: DWCH) provides visual data discovery software that optimizes any data – regardless of its variety, volume, or velocity – delivering next generation analytics to reveal valuable insights for improving business. Its unique ability to integrate structured, unstructured, and semi-structured sources like reports, PDF files and EDI streams with real-time streaming data into visually rich analytic applications allows users to dynamically discover key factors that impact any operational aspect of their business. This ability to perform visual discovery against any data sets Datawatch apart in the big data and visualization markets. Organizations of every size, worldwide use Datawatch products, including 99 of the Fortune 100. Datawatch is headquartered in Chelmsford, Massachusetts with offices in New York, London, Munich, Stockholm, Singapore, Sydney and Manila, and with partners and customers in more than

100 countries worldwide. See the Whole Story for yourself by downloading the free trial at datawatch.imarc.io/free-trial.


About QuickPivot

QuickPivot is a new real-time, cross-channel marketing automation and services provider powering lifecycle marketing for B2B   and   B2C organizations.   Winner   of   the   most   innovative marketing

automation solution by the 2014 M ITX What’s Next Awards, the new QuickPivot platform enables

marketers, in any industry, to dynamically derive customer insight, listen to brand interactions and adapt campaigns to create seamless buying experiences. Leveraging more than 16 years of experience from its roots as Extraprise, the leader in right-time revenue optimization services, and SmartSource, a leader in SaaS cross-channel campaign management software, QuickPivot helps companies like Bank of America, Whirlpool, HP and over 30 channel partners, including Harte- Hanks, Digitas and Fulcrum Analytics.



Safe Harbor Statement under   the   Private   Securities   Litigation   Reform   Act   of   1995 Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any such statements, including but not limited to those relating to results of operations, contained herein are based on current expectations, but are subject to a number of risks and uncertainties that may cause actual results to differ materially from expectations. The factors that could cause actual future results to differ materially from current expectations include the following: risks associated with the continuing weak global economy; risks associated with fluctuations in quarterly operating results due, among other factors, to the size and timing of large customer orders; risks associated with acquisitions, including the acquisition of intellectual property from Math Strategies and the acquisition of Panopticon; the volatility of Datawatch’s stock price; limitations on the effectiveness of internal controls; rapid technological change; Datawatch’s dependence on the introduction of new products and possible delays in those introductions; competition in the software industry generally, and in the markets for next generation analytics in particular; Datawatch’s dependence on its principal products, proprietary software technology and software licensed from third parties; risks associated with international sales and operations; risks associated with indirect distribution channels and co-marketing arrangements, many of which were only recently established; the adequacy of Datawatch’s sales returns reserve; risks associated


with a subscription sales model; Datawatch’s dependence on its ability to hire and retain skilled personnel; disruption or failure of Datawatch’s technology systems that may result from a natural disaster, cyber-attack or other catastrophic event; and uncertainty and additional costs that may result from evolving regulation of corporate governance and public disclosure. Further information on factors that could cause actual results to differ from those anticipated is detailed in various publicly-available documents, which include, but are not limited to, filings made by Datawatch from time to time with the Securities and Exchange Commission, including but not limited to, those appearing in the Company’s Annual Report on Form 10-K for the year ended September 30, 2013 and quarterly report on Form-10Q for the quarters ended December 31, 2013, March 31, 2014 and June 30, 2014. Any forward-looking statements should be considered in light of those factors.


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Investor Contact: Datawatch Investor Relations investor@datawatch.com

Phone: (978) 441-2200 ext. 8323



Media Contact:

Sarah Bernardi Datawatch Corporation

Sarah_Bernardi@datawatch.com Phone: (978) 441-2200 ext. 8387

Twitter: @datawatch


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