Naughty, Nice and Busy – Datawatch Visualizes Santa’s Internet of Toys

Chelmsford, Mass. Dec. 22, 2014 – Keeping track of who is naughty or nice, what they want and where they live are data-intensive tasks driven by real time information. Today, Datawatch, (NASDAQ-CM: DWCH), a leading global provider of visual data discovery solutions, unveiled the Internet of Toys visualization portal – an exclusive, real-time data look at pre-Christmas crunch- time in Santa’s workshop.


Assembling the presents, loading the sleigh and making sure only those boys and girls on the “nice” list get what they asked for requires operational sophistication and precision beyond the reach of any organization not run by elves. Now, thanks to the advanced capabilities of Datawatch’s Visual Data Discovery Platform, the real-time data being generated by Santa’s Internet of Toys workshop operations is available to anyone with a web browser.


“Our real-time visual data discovery technology is used in some of the most complex, precise, time- intensive environments known to man – from semiconductor manufacturing and capital trading markets to oil and gas production and clinical health care,” said Ben Plummer, chief marketing officer and senior vice president, Strategic Alliances for Datawatch. “Santa’s operation – from manufacturing to customer tracking and delivery – makes them look like child’s play, in comparison.”


So, how’s The Big Night shaping up? See for yourself at Maybe you can see if you made the list.


About Datawatch Corporation

Datawatch Corporation (NASDAQ-CM: DWCH) provides visual data discovery software that optimizes any data – regardless of its variety, volume, or velocity – delivering next generation analytics to reveal valuable insights for improving business. Its unique ability to integrate structured, unstructured, and semi-structured sources like reports, PDF files and EDI streams with real-time streaming data into visually rich analytic applications allows users to dynamically discover key factors that impact any operational aspect of their business. This ability to perform visual discovery against any data sets Datawatch apart in the big data and visualization markets. Organizations of every size, worldwide use Datawatch products, including 93 of the Fortune 100. Datawatch is headquartered in Chelmsford, Massachusetts with offices in New York, London, Munich, Stockholm, Singapore, Sydney and Manila, and with partners and customers in more than 100 countries worldwide. See the Whole Story for yourself by downloading the free trial at



Safe Harbor Statement under the Private Securities   Litigation   Reform   Act   of   1995 Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any such statements, including but not limited to those relating to results of operations, contained herein are based on current expectations, but are subject to a number of risks and uncertainties that may cause actual results to differ materially from expectations. The factors that could cause actual future results to differ materially from current expectations include the following: risks associated with a weak global economy; risks associated with fluctuations in


quarterly operating results due, among other factors, to the size and timing of large customer orders; risks associated with acquisitions; the volatility of Datawatch’s stock price; limitations on the effectiveness of internal controls; rapid technological change; Datawatch’s dependence on the introduction of new products and possible delays in those introductions; competition in the software industry generally, and in the markets for visual data discovery products in particular; Datawatch’s dependence on its principal products, proprietary software technology and software licensed from third parties; risks associated with third-party intellectual property rights and claims, risks associated with international sales and operations; risks associated with indirect distribution channels; the adequacy of Datawatch’s sales returns reserve; risks associated with a subscription sales model; Datawatch’s dependence on its ability to hire and retain skilled personnel; disruption or failure of Datawatch’s technology systems that may result from a natural disaster, cyber-attack or other catastrophic event; and uncertainty and additional costs that may result from evolving regulation of corporate governance and public disclosure. Further information on factors that could cause actual results to differ from those anticipated is detailed in various publicly-available documents, which include, but are not limited to, filings made by Datawatch from time to time with the Securities and Exchange Commission, including but not limited to, those appearing in the Company’s Annual Report on Form 10-K for the year ended September 30, 2013 and Forms 10-Q for the quarters ended December 31, 2013, March 31, 2014 and June 30, 2014. Any forward-looking statements should be considered in light of those factors.


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Investor Contact: Datawatch Investor Relations

Phone: (978) 441-2200 ext. 8323



Media Contact:

Sarah Bernardi Datawatch Corporation Phone: (978) 441-2200 ext. 8387

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