DATAWATCH AND ASTA SYSTEMS ANNOUNCE STRATEGIC ALLIANCE TO DELIVER BIG DATA ANALYTICS to BI

Alliance Brings Greater Data Variety to Traditional BI and Automated Publishing Solutions

Chelmsford, Mass.—March 27, 2013—Datawatch Corporation (NASDAQ-CM: DWCH), the leading global provider of information optimization software and services, and ASTA Systems Limited, a leading software provider that offers web-based software solutions in the areas of Document Management, Content Management and Business Intelligence, today announced a strategic alliance targeted at providing users the ability to bring greater data variety to their traditional business intelligence and automated publishing solutions. Through the alliance, organizations can access unstructured and semi-structured data formats and sources such as reports, PDF files, EDI streams, log files, and machine data that might otherwise have been difficult or even impossible to access to then dynamically generate typeset documents as well as SEC compliance documents including HTML and XBRL files.

“The alliance with ASTA Systems provides a strong allegiance with a partner that fully understands the areas of Business Intelligence and Content Management and what critical value Big Data and data variety can bring to an organization,” said Karl Mouantri, Managing Director Asia-Pacific, Datawatch Corporation.

“This partnership offers our customers the ability to extend their current plans to deploy ASTA to include data sources that they had previously thought were not accessible,” said Dio Lam, Director, Technology, ASTA Systems Limited. “ASTA has always looked to provide innovative new approaches to delivering business intelligence technologies and the inclusion of the unstructured and semi-structured information through our partnership with Datawatch is directly in line with our vision to deliver BI 3.0 to the market. Delivering business intelligence to the market while offering our clients the ability to include unstructured and semi-structured data is delivering what our clients need.”

Datawatch and ASTA will market and sell the joint solution through their respective direct sales and global channel partners – supporting the alliance with joint marketing, services, sales and certification activities to accelerate adoption of this revolutionary BI 3.0 solution. What’s more, ASTA is the first authorized reseller and solution provider of Datawatch in the Hong Kong market.

ABOUT DATAWATCH CORPORATION
Datawatch Corporation (NASDAQ-CM: DWCH) is a leader in providing information optimization products and solutions that allow organizations to deliver the greatest data variety possible into their big data and analytic applications. Datawatch provides organizations the ability to integrate structured, unstructured, and semi-structured sources like reports, PDF files, and EDI streams into these applications to provide a 360 degree perspective of the issues and opportunities that exist in their businesses. More than 40,000 organizations worldwide use Datawatch’s products and services, including 99 of the Fortune 100, and businesses of every type can benefit from the power and flexibility of Datawatch’s industry leading solutions. Datawatch is headquartered in Chelmsford, Massachusetts with offices in London, Munich, Singapore, Sydney and Manila, and with partners and customers in more than 100 countries worldwide. For more information, visit www.datawatch.com.

ABOUT ASTA SYSTEMS LIMITED

Founded in 2000, ASTA Systems Limited (ASTA) is a leading software provider that offers web-based software solutions in the areas of Document Management, eForm and Workflow Management,eMarketing, Web Content Management and Business Intelligence. Moreover, ASTA is a QlikView authorized reseller and solution provider and has developed a QlikView-based solution that helps clients to make precise business decisions. Applications include: Financial Analysis, Retail Performance Analysis, Manufacturing Process Analysis as well as Sales Analysis, etc.

In its ten years operations, ASTA has implemented the software solution together with consulting work to hundreds of organization in Hong Kong, China, Taiwan, Singapore, UK, USA and Middle East. Our worldwide client base includes leading companies and Fortune 500 organizations in the areas of Education, Banking and Financial Services, Accounting, Legal, Manufacturing and Non-Governmental Organization. For more information, please visit www.astasys.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any such statements, including but not limited to those relating to results of operations, contained herein are based on current expectations, but are subject to a number of risks and uncertainties that may cause actual results to differ materially from expectations. The factors that could cause actual future results to differ materially from current expectations include the following: risks associated with the continuing weak global economy; risks associated with fluctuations in quarterly operating results due, among other factors, to the size and timing of large customer orders; the volatility of Datawatch’s stock price; limitations on the effectiveness of internal controls; rapid technological change; Datawatch’s dependence on the introduction of new products and possible delays in those introductions; competition in the software industry generally, and in the markets for information optimization in particular; Datawatch’s dependence on its principal products, proprietary software technology and software licensed from third parties; risks associated with international sales; risks associated with indirect distribution channels; the adequacy of Datawatch’s sales returns reserve; risks associated with a subscription sales model; risks associated with acquisitions, including the recent acquisition of intellectual property from Math Strategies; Datawatch’s dependence on its ability to hire and retain skilled personnel; disruption or failure of Datawatch’s technology systems that may result from a natural disaster, cyber-attack or other catastrophic event; and uncertainty and additional costs that may result from evolving regulation of corporate governance and public disclosure. Further information on factors that could cause actual results to differ from those anticipated is detailed in various publicly-available documents, which include, but are not limited to, filings made by Datawatch from time to time with the Securities and Exchange Commission, including but not limited to, those appearing in the Company’s Annual Report on Form 10-K for the year ended September 30, 2012 and Form 10-Q for the quarter ending December 31, 2012. Any forward-looking statements should be considered in light of those factors.

# # #

Investor Contact:
Datawatch Investor Relations
investor@datawatch.com
Phone: (978) 441-2200 ext. 8323
Media Contact:
Sarah Bernardi
Datawatch Corporation
Sarah_Bernardi@datawatch.com
Phone: (978) 441-2200 ext. 8387
Twitter: @datawatch
© 2013 Datawatch Corporation. Datawatch, Monarch and their respective logos are trademarks or registered trademarks of Datawatch Corporation in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.

Product Tour