When you must tap Salesforce.com to keep track of your leads

Survival technique: Improve the health of data


If you rely on Salesforce.com to manage and track the leads created by your campaigns, you know the freedom it provides for record creation and relationship management.

But this independence has a down side: duplicate records can easily – and inadvertently – be added through human error or faulty integrations with applications or back-end systems, leading to skewed marketing projections and erroneously inflated pipelines.

With no easy way to build one report that combines and de-dupes lead and contact records in Salesforce, you probably spend hours manually combining, sorting and removing duplicate data any time you need to share results.

Altair Monarch can put an end to all of that. Try it now!


Download tips for removing duplicate entries and dirty data within minutes to improve the accuracy of your reporting.


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Looking to create meaningful reports and useful dashboards across more of your marketing efforts? See our top five tips for better LinkedIn and Google Analytics referral traffic reports.