When you must leverage Google Analytics to show how your campaigns are trending

Survival technique: Link referrals to campaigns for an accurate understanding of performance

In the era of inbound marketing, referral traffic to your website can make or break your campaigns.

Google Analytics often plays a key role in measuring the effectiveness of your content distribution strategy, but creating an insightful report isn’t easy. Google Analytics does not filter well, it does not recognize variations in source URLs, and it often take multiple spreadsheets, macros, VLOOKUPs and pivot tables to manually clean up, fill in and blend data.

It doesn’t have to be that way.

With Altair Monarch, you can access, analyze and optimize your referral traffic. Try it now!


Download tips for improving Google Analytics referral traffic reports that help pinpoint where you should multiply campaign activities and can inform your overall marketing strategy.

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