Often left out of data analysis and decision making is customer sentiment. This can lead to decisions made in silos, or cannibalizing revenue opportunities when conflicting messages and competing strategies are deployed. Altair Knowledge Reader, an add-on to Knowledge Studio, can capture the data your customers are sharing on social media platforms or during interactions with customer care centers. Combining what customers think about your product or service offerings with numerical data allows you to make better decisions based on customer priorities and needs. Knowledge Reader’s Natural Language Processing (NLP) features can be included in the same analytic workflow that includes other data sources, decreasing the time it takes to derive insight from all of your data.