Market intelligence includes the process of gathering data from your external environment, whereas business intelligence is based on internal recorded events – such as sales, shipments and purchases. The purpose of incorporating Market Intelligence into the Business Intelligence process is to provide decision makers with a more complete picture of ongoing corporate performance.
One of the richest sources of market intelligence can be discovered on Web pages from a variety of sources including:
With Datawatch Monarch you can simply drag and drop content from a Web page and have the data automatically extracted into analytic-ready rows and columns. You can then combine this with any of your other data sets for a more comprehensive understanding.