Use Cases
Using Propensity Models to Increase Persistency and Reduce Lapse of Insurance Rates

Increase Persistency and Reduce Lapse in Insurance

Insurance companies struggle with low net-new growth in mature economies and creating stronger, more comprehensive customer relationship strategies that make it easier for customers to do business with insurance companies in order to retain customer loyalty.  Reducing lapse and increasing new product sales can be realized when using propensity models to understand customer behavior.

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