Build Predictive Models to Examine Consumer Behavior
In a crowded market, a telecom providers growth generally comes from consumers moving from one provider to another. When one provider wins a customer, another will lose one. Telco providers with analytics teams work with marketing teams to prevent customer attrition by developing. Insight about their customers found in data by telco analytic teams lead to successfully building marketing strategies that focus on New Customer Acquisition, Cross-Sell / Up-Sell or Loyalty campaigns. Using Altair Knowledge Studio data science teams with or without significant experience in advanced analytics programming can build predictive models that examine the strength of consumer behavioral patterns, and refine messaging based on business knowledge that is targeted at different groups.