Retailers must take advantage of the full universe of data available to them to stay competitive in a constantly changing marketplace. This means that they need ready access to data from POS, CRM and inventory systems, ecommerce sites and web analytics to better understand everything from customer preferences and shopping patterns to supply chain opportunities and product pricing. It also means finding efficient and innovative ways to tap into the information goldmine of available social media and geolocation data.
With Datawatch Monarch, retailers and CPG manufacturers can look into what’s happening today – key to keeping up with changing consumer demands and ensuring loyalty – through deeper customer insight, targeted interactions and improved customer service.
Self-service data preparation allows you to: