Category Archive
Visualize

Going beyond “actionable insight”

If I had a nickel for every time I've read or heard the phrase "data analytics can provide you with actionable insight," I'd probably have enough money to buy me at least three Big Macs.

The difference between a dashboard and a data visualization

Although there are plenty of people out there who would use the words "dashboard" and "visualization" to describe the same thing, that doesn't mean they're necessarily right in doing so.

Do data visualization and storytelling work well together?

Depending on who you speak to, the concept of storytelling can be either very definitive or ambiguous.

Closer to the heart: Using analytics to better understand customers

From time to time, I've spoken with marketers about how they're using data analytics, often finding they're leveraging the technology to "find stronger leads" for their sales departments.

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