Why Team-Oriented Data Prep is Key to Your Marketing Intelligence Strategy

The roles and responsibilities of marketers have evolved dramatically in the past decade. It is no longer acceptable to launch and promote products and services through various channels without accountability and demonstrable results. Today’s marketer must employ a sound data...

What You Need to Know About Data Strategy: The Key to Getting the Most Out of Your Analytics

The difference between defensive and offensive data strategies and when to use them to support operation and expansion. Is data consistently used to support the critical decisions that are made throughout your organization every day? Does your organization have a unified data...

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