Category Archive
Data Strategy

Data Preparation 101 – The Objective of Data Preparation

Data Preparation 101 – The Objective of Data Preparation May 2, 2018. by Dr. Mamdouh Refaat Data preparation is a fundamental aspect of the modeling process. In fact, it is the most important part of the process since it occupies up to 80% of the total time of the project. The objective of data preparation is to prepare what is known as the modeling view or mining view. The modeling view is the table that contain all…

When you think of customer satisfaction, do you immediately think of data? Georgia’s Own Credit Union does…

…and their results have been tremendous! At Datawatch, we’re always amazed by the variety of innovative ways our customers use data to advance critical business initiatives (download the full case study here for all the details). Often organizations get entrenched using data for operational reporting only, yet one customer (Georgia’s Own Credit Union) thought outside the box to optimize their data analytics to address a critical business initiative: customer satisfaction. The Challenge We can all…

Why Team-Oriented Data Prep is Key to Your Marketing Intelligence Strategy

The roles and responsibilities of marketers have evolved dramatically in the past decade. It is no longer acceptable to launch and promote products and services through various channels without accountability and demonstrable results. Today’s marketer must employ a sound data intelligence strategy that fuels robust operational reporting and marketing analytics. To get there, marketing professionals are increasingly turning to team-oriented advanced data preparation and analytics solutions that clean, transform and combine data into…

What You Need to Know About Data Strategy: The Key to Getting the Most Out of Your Analytics

The difference between defensive and offensive data strategies and when to use them to support operation and expansion. Is data consistently used to support the critical decisions that are made throughout your organization every day? Does your organization have a unified data strategy that guides how everyone utilizes data to drive and measure growth? Is it communicated throughout the organization? The abundance of data that businesses generate and collect today makes it more important…

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