Category Archive
Sales and Marketing

Why Team-Oriented Data Prep is Key to Your Marketing Intelligence Strategy

The roles and responsibilities of marketers have evolved dramatically in the past decade. It is no longer acceptable to launch and promote products and services through various channels without accountability and demonstrable results. Today’s marketer must employ a sound data intelligence strategy that fuels robust operational reporting and marketing analytics. To get there, marketing professionals are increasingly turning to team-oriented advanced data preparation and analytics solutions that clean, transform and combine data into…

Using Our Own Tools to Sell More Effectively

Guest blog contribution by Dan Bolon, Federal Solutions You might not typically see Sales Reps or Account Managers building complex data transformations in analytics tools, which are generally reserved for analysts in Finance, Marketing, BI or Operations. But at Datawatch Corporation, some are ‘eating the company’s own dog food’ and are leveraging our own Monarch solution to sell more effectively. If you’re in sales, you probably are constantly asking yourself a few questions (or, at…

Generate More Impactful Marketing Insights With Self-Service Data Prep

How can you evolve your marketing dashboards to ensure business impact of marketing activity is crystal clear to your leadership team? For years, finance departments faced similar reporting challenges, but today they use self-service data preparation tools that make getting at data stored in PDFs, spreadsheets, databases and other repositories, cleaning and manipulating it, and delivering it for analysis fast and easy. These data “prep” tools can work just as well for marketers, too,…

Marketing Reporting Survival Guide: 5 Tips to Improve Google Analytics Referral Traffic Reports

In the age of inbound marketing, referral traffic to your website can be make or break for your business. Success hinges on your ability to deliver the right content to the right buyer in the right online channel at the right time. That means sharing helpful, engaging content across blogs, social media and earned media to attract visitors to your website. In turn, the visitors consume information and convert to leads. Google Analytics can provide…

Datawatch’s Marketing Survival Guide to Reporting – LinkedIn: Export Organic Analytics

Business-to-business (B2B) marketers often turn to LinkedIn to start conversations, drive word of mouth, and share content — and then run headlong into a common problem: they can’t easily get the results of their organic efforts out of the popular social networking platform.

Data is the Peacekeeper between Sales and Marketing

The struggle can be real between sales and marketing when it comes to seeing eye-to-eye. Priorities can be misaligned or maybe efforts go unrecognized. But one thing that almost no one can agree on is attributing revenue contribution. Whether you use a first, last or multi-touch attribution model, someone often ends up feeling neglected. Marketing feels like they did all the heavy lifting, while sales wants credit for sealing the deal. The truth is somewhere…

Practical, Self-service Marketing Analytics, Part 3: Top Five Transformation Tips

Over the last few months we, the Datawatch marketing team, have been eating our own dog food and using Monarch to develop our marketing KPIs and dashboard. As we’ve been transforming our marketing reporting processes, we’ve been documenting our tremendous progress in Part 1 and Part 2 of this blog series. We’re more confident than ever in the data quality of our marketing metrics, and the…

Practical, Self-service Marketing Analytics, Part 2: The Transformation in Action

We did it! We ate our own dogfood. We moved from multiple marketing dashboards with disparate data sources to a single consolidated, visual dashboard that the whole team can utilize. From website sessions to social media, demand generation emails, and Google ad campaigns – we’ve accessed, filtered, formatted, and presented our data. This transformation to self-service marketing analytics has allowed our marketing team to confirm our intuition-based assumptions, discover new insights, and effectively…

Practical, Self-service Marketing Analytics, Part 1: The Transformation Begins

These are the confessions of an uninformed marketer – the first in a series of posts that will highlight the transformation our own Datawatch marketing team is making with the help of self-service analytics. We’re eating our own dogfood! We’re walking the walk! My team and I are embracing analytics, finally. Our small marketing team (10 internal people plus our agency) has been data-driven and using reports and dashboards for years. We measure what many…

Bridging the Marketing/IT Gap

CIO Magazine recently ran a piece entitled Why IT and Marketing Need to work together, by Katrin Rabint. According to the article, “Technology is now a cornerstone for the marketing department because chief marketing officers are being pressed to intimately understand their customers, and their respective behaviors, to improve the relationship between the brand and consumer. As you may expect, this means that the marketing technology stack is quite complex.” In fact, says…

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