
Know Your Audience – The Danger of Missing Marketing Data
Today’s world is strongly self-centric. It’s why selfies became a thing and social media is more about how many likes and favorites are generated than about actual socializing. More than ever, people feel entitled to share their particular opinion – often quite loudly and insistently – regardless of whether it was asked for or is relevant to the situation. And that social media mentality has blended so completely with our buying habits that they…