
Practical, Self-service Marketing Analytics, Part 1: The Transformation Begins
These are the confessions of an uninformed marketer – the first in a series of posts that will highlight the transformation our own Datawatch marketing team is making with the help of self-service analytics. We’re eating our own dogfood! We’re walking the walk! My team and I are embracing analytics, finally. Our small marketing team (10 internal people plus our agency) has been data-driven and using reports and dashboards for years. We measure what many…