It’s critical for organizations to drive efficiencies while also maintaining a customer focus. The only way to get the insights necessary to do this is to leverage every shred of data available, in every format, in every source, to gain a comprehensive view of your business. For most organizations, this has meant focusing a lot of time and resources accessing structured data sources that reside in data warehouses. But this data is only the tip…
Earlier this year, Altair was invited to participate in the Ventana Research Technology Innovation Awards, a program that recognizes vendors for their technology innovations that have an impact on both the market and their customers. Today, we’re thrilled to announce that Altair Monarch has been selected as the winner in the Information Optimization category. The Ventana Technology Innovation Awards distinguish pioneers that have developed clear visionary and transformative technology and showcase…
The gambling industry thrives on playing the odds. This holds true for players, resorts and casinos. In fact, just recently, Wynn Resorts Chairman and CEO Steve Wynn opened the long-anticipated Wynn Palace in Macau. This is despite the fact the industry itself is in a slowdown facing slumping revenues, increased costs and rising competition – not only from other casinos, but from online gaming ventures. Time will tell how successful Wynn’s risk of…
The business decision-making process starts with raw data, which is then analyzed and interpreted as it turns into information. This, in turn, drives effective business outcomes as the information leads to insight and knowledge. Think of the data pipeline process as the central nervous system for decision-making, supported by self-service data preparation technology. There are many full-time roles dedicated to data pipeline operations such as the business analyst, data engineer, and business intelligence specialist,…
These are the confessions of an uninformed marketer – the first in a series of posts that will highlight the transformation our own Altair marketing team is making with the help of self-service analytics. We’re eating our own dogfood! We’re walking the walk! My team and I are embracing analytics, finally. Our small marketing team (10 internal people plus our agency) has been data-driven and using reports and dashboards for years. We measure what many…
In case you missed it, the latest version of Monarch—version 13.5 which was just released last week—is our greatest self-service data prep solution yet. With lots of new functionality and features, Monarch 13.5 lets you mine data from virtually any source and manipulate, blend, enrich and prepare it for analysis more quickly and easily than any other method out there. In short, Monarch 13.5 lets everyday users do extraordinary things. And we’re…
CIO Magazine recently ran a piece entitled Why IT and Marketing Need to work together, by Katrin Rabint. According to the article, “Technology is now a cornerstone for the marketing department because chief marketing officers are being pressed to intimately understand their customers, and their respective behaviors, to improve the relationship between the brand and consumer. As you may expect, this means that the marketing technology stack is quite complex.” In fact, says…
Post originally published on IBM Watson Analytics blog. It’s no mystery that you can increase marketing ROI and program performance with better analytics, but what if you are spending more time looking for data than analyzing it? Data-driven marketing insights are attainable when you can effectively capture, analyze and link all the available data, marketing touches and associated costs throughout the lead generation and nurturing process. Unfortunately, as with other analytic domains…
JOIN IBM AND Altair LIVE! Webinar: Advanced Data Access and Data Preparation for Cognos Analytics September 27 at 1:00 PM EST Register today! Data-driven insights are attainable only when you can effectively capture, analyze and link all the data available to you. Unfortunately, the blind spots caused by “dark data” can plague and stall any analytics initiative. That’s why it’s important to have…
As HR leaders aspire to implement a “People Analytics” strategy in an attempt to be evidence-based and data-driven when addressing retention, engagement, diversity and inclusion challenges, most HR analysts, generalists, business partners and managers continue to battle common reporting challenges. Dealing with complex spreadsheets and inconsistent data has prevented organizations from evolving their People Analytics plans into a reality with business outcomes. Unfortunately, for most of you, your spreadsheets are not going away any time…
