Category Archive
Prep

How to Solve a $65 Million Data Problem

Maximize ROI of your data with Monarch Swarm If you’re sitting on a big pile of data and thinking you’re ahead in the data-driven game, you could be in for a big surprise. For data to be considered high-quality, it must be readily available, easily found, and usable by all your employees. The biggest data problem for most companies isn’t the accumulation and storage of as much data as…

Turn 10 mins at HR Tech into less stressful people analytics and reporting

We’re on a mission to help you at the HR Tech Conference On October 10, thousands of HR professionals will gather at the HR Tech Conference in Las Vegas. This is the 20th year for this conference, which provides insights into technology that improves the way HR works. One area that will be of interest to most attendees is how to simplify reporting. Reporting is essential for HR, and the data from those reports informs…

Using Our Own Tools to Sell More Effectively

Guest blog contribution by Dan Bolon, Federal Solutions You might not typically see Sales Reps or Account Managers building complex data transformations in analytics tools, which are generally reserved for analysts in Finance, Marketing, BI or Operations. But at Datawatch Corporation, some are ‘eating the company’s own dog food’ and are leveraging our own Monarch solution to sell more effectively. If you’re in sales, you probably are constantly asking yourself a few questions (or, at…

Generate More Impactful Marketing Insights With Self-Service Data Prep

How can you evolve your marketing dashboards to ensure business impact of marketing activity is crystal clear to your leadership team? For years, finance departments faced similar reporting challenges, but today they use self-service data preparation tools that make getting at data stored in PDFs, spreadsheets, databases and other repositories, cleaning and manipulating it, and delivering it for analysis fast and easy. These data “prep” tools can work just as well for marketers, too,…

Marketing Reporting Survival Guide: 5 Tips to Improve Google Analytics Referral Traffic Reports

In the age of inbound marketing, referral traffic to your website can be make or break for your business. Success hinges on your ability to deliver the right content to the right buyer in the right online channel at the right time. That means sharing helpful, engaging content across blogs, social media and earned media to attract visitors to your website. In turn, the visitors consume information and convert to leads. Google Analytics can provide…

The Excel Conundrum (Part 2): You Don’t Need a Certification in Excel to Master Your Data

In Part 1 we explored the challenges with Excel that lead to wasted time and inaccurate data. The good news is, you no longer have to do the heavy lifting or waste your time manually cleaning up data. You no longer have to deal with the frustration. Self-service data preparation software, like Datawatch Monarch, delivers an efficient solution to help you get answers from your data quickly. Self-service data preparation software runs on…

The Excel Conundrum (Part 1): Why Most People Struggle with Data

When tasked with using data to solve a business problem, many of us struggle to get the answers we need. Far too often, the issue is not that we have shortcomings in our analytical skills, but rather that there are limitations in the tools we have at our disposal, or that these tools have special nuances to learn and we simply don’t have the time to learn them. Do you fall into this category? Here…

Datawatch’s Marketing Survival Guide to Reporting – LinkedIn: Export Organic Analytics

Business-to-business (B2B) marketers often turn to LinkedIn to start conversations, drive word of mouth, and share content — and then run headlong into a common problem: they can’t easily get the results of their organic efforts out of the popular social networking platform.

Data is the Peacekeeper between Sales and Marketing

The struggle can be real between sales and marketing when it comes to seeing eye-to-eye. Priorities can be misaligned or maybe efforts go unrecognized. But one thing that almost no one can agree on is attributing revenue contribution. Whether you use a first, last or multi-touch attribution model, someone often ends up feeling neglected. Marketing feels like they did all the heavy lifting, while sales wants credit for sealing the deal. The truth is somewhere…

The Rising Demand of Data Prep for Healthcare

Self-service data preparation platforms are in high demand among healthcare organizations seeking to overcome the common hurdles to data access, reconciliation and reporting. According to Grandview Research, the global healthcare analytics market will grow to $42.8 billion by 2024 as organizations look to leverage data for financial applications, operational and administrative purposes. This surge is being driven by the increased use of electronic health records (EHRs) and the digitization of financial records and…

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