Big data has become a household name in the past few years, and more industries are beginning to embrace the technology with the passing of each day.
Think of it this way: Your customer relationship management (CRM) deployment provides you with more information than you know what to do with, so why not make the most out of it?
At times, some people don't appreciate the sweat that goes into blueprinting and launching a large-scale data analysis project.
Unless you know for sure that your data aggregation systems are providing you with concrete information, there's a chance the "actionable insights" you're hoping to glean are only half-correct, if at all.
How does one differentiate high-quality data from low-quality data?