Archives:

Why Team-Oriented Data Prep is Key to Your Marketing Intelligence Strategy

The roles and responsibilities of marketers have evolved dramatically in the past decade. It is no longer acceptable to launch and promote products and services through various channels without accountability and demonstrable results. Today’s marketer must employ a sound data intelligence strategy that fuels robust operational reporting and marketing analytics. To get there, marketing professionals are increasingly turning to team-oriented advanced data preparation and analytics solutions that clean, transform and combine data into…

Datawatch’s Marketing Survival Guide to Reporting – LinkedIn: Export Organic Analytics

Business-to-business (B2B) marketers often turn to LinkedIn to start conversations, drive word of mouth, and share content — and then run headlong into a common problem: they can’t easily get the results of their organic efforts out of the popular social networking platform.

What reporting challenges will your HR team be faced with in 2017?

HR reports for 2017 The start of a new year means many typical HR activities are in full swing. Performance reviews, compensation planning, workforce planning and hiring requirements, in addition to your new strategic initiatives such as pay equity, diversity/inclusion initiatives, engagement & employee studies, etc. Despite the HCM and payroll systems and partners you depend on, executing these tasks inevitably means HR will be challenged with constant reporting requests and requirements, which means HR…

A Look Ahead – Data Prep Predictions for 2017

As if big data wasn’t big enough, it’s about to get bigger. Companies large and small – particularly in healthcare and finance – continue to hop on the data train and realize just how valuable their data is in making informed business decisions, driving company processes and improving the customer experience. But what’s in store particularly when it comes to data preparation for analytics? As we begin to close the door on 2016, a look…

Information: The Fuel for Cognitive Computing

New innovations in self-service data preparation technology are having a significant impact on a business user’s ability to unlock and use all data, including dark data. Earlier this year the Gartner Group called this “the next big disruption in business intelligence.” And with this newfound data comes the need to intelligently visualize and analyze it. This is where cognitive computing becomes the perfect complement. The theme at the recent IBM World of Watson conference in…

Ventana Announces Technology Innovation Award Winners

Earlier this year, Altair was invited to participate in the Ventana Research Technology Innovation Awards, a program that recognizes vendors for their technology innovations that have an impact on both the market and their customers. Today, we’re thrilled to announce that Altair Monarch has been selected as the winner in the Information Optimization category. The Ventana Technology Innovation Awards distinguish pioneers that have developed clear visionary and transformative technology and showcase…

Practical, Self-service Marketing Analytics, Part 1: The Transformation Begins

These are the confessions of an uninformed marketer – the first in a series of posts that will highlight the transformation our own Altair marketing team is making with the help of self-service analytics. We’re eating our own dogfood! We’re walking the walk! My team and I are embracing analytics, finally. Our small marketing team (10 internal people plus our agency) has been data-driven and using reports and dashboards for years. We measure what many…

Bridging the Marketing/IT Gap

CIO Magazine recently ran a piece entitled Why IT and Marketing Need to work together, by Katrin Rabint. According to the article, “Technology is now a cornerstone for the marketing department because chief marketing officers are being pressed to intimately understand their customers, and their respective behaviors, to improve the relationship between the brand and consumer. As you may expect, this means that the marketing technology stack is quite complex.” In fact, says…

Dark Data Discovery: Improve Marketing Insights to Increase ROI

Post originally published on IBM Watson Analytics blog.   It’s no mystery that you can increase marketing ROI and program performance with better analytics, but what if you are spending more time looking for data than analyzing it? Data-driven marketing insights are attainable when you can effectively capture, analyze and link all the available data, marketing touches and associated costs throughout the lead generation and nurturing process. Unfortunately, as with other analytic domains…

People Analytics in the HR Trenches – Make Your Spreadsheets Work for You

As HR leaders aspire to implement a “People Analytics” strategy in an attempt to be evidence-based and data-driven when addressing retention, engagement, diversity and inclusion challenges, most HR analysts, generalists, business partners and managers continue to battle common reporting challenges. Dealing with complex spreadsheets and inconsistent data has prevented organizations from evolving their People Analytics plans into a reality with business outcomes. Unfortunately, for most of you, your spreadsheets are not going away any time…