Market research, product management, client relationships and waste reduction have appeared to be the primary objectives of big data users in the past few years, but the applications of the technology are expanding quickly. Considering the fact that more accurate and timely intelligence in decision-making can benefit virtually every aspect of an organization, it should not be surprising that firms are looking to become a bit more progressive through the use of analytics technology.
One of the more important and popular topics of note in the average boardroom has been security given the rapid increases in data breach frequency and subsequent damages, as companies work to fight back from a thus far losing battle against threats. Big data might in fact represent the best chance an organization has to protect itself from data loss and exposure in the coming years, so long as the processes, policies, users and tools themselves are handled properly.
Medical firms move
TechTarget recently argued that the health care sector might want to begin using more advanced analytics solutions and artificial intelligence technology to combat the rapidly rising costs of data breach, affirming that this industry needs support more than most. Because patient information fetches much higher value points on the black market – and the fact that medical firms have been among the most aggressive adopters of novel, untested technologies, health care has indeed been the most worrisome sector in the security discussion.
This has been evidenced by the constant stream of news headlines related to data breaches striking some of the nation’s largest insurance and health care providers, as well as the growing concerns of patients with respect to the privacy of their information. According to the news provider, analytics can give security professionals in the sector an edge on the full range of threats they face, such as hackers, malicious insiders and negligent employees.
The source pointed out that managed security providers are already beginning to use analytics and artificial intelligence to improve the quality and consistency of their own services, and that this is helping to boost protection against vulnerabilities. When organizations craft and execute a sound strategy to align big data insights with security needs, they will be far less likely to leave stones unturned and take on more risk, regardless of their quick adoption of new technologies.
Preparation is a must
Data security is dictated by the skill and persistence with which threats are analyzed, risk is managed and systems are monitored at any given time, which is why valuable insights generated by analytics can be so powerful in these pursuits. However, when the big data programs are not properly managed, such as when data preparation is left completely out of the equation, the solutions will be less likely to actually yield performance-improvements.
By working with a big data vendor that can help out with these front-end matters and reduce the chances of errors in the strategies themselves, health care providers and others can begin to reduce their risk of breach.