Marketing

You’ve never before had the ability to track, measure and analyze marketing information with so much precision. But you’ve never had to manage so much data, either. And all those benefits of digital marketing – personalization, analytics, cross-channel communication? They all depend on intelligently processing vast amounts of data, in real time, and doing it faster than your competitor.

See customers, campaigns and markets more clearly.

Datawatch lets you combine data from every possible source and visualize it instantly to get faster answers to your questions. You can easily track campaign performance and customer trends. Segment audiences more accurately. Respond with speed to market changes. And identify untapped opportunities for converting prospects to customers.

With Datawatch you can:

  • Improve campaign performance with real-time analytics on email, web, social media and CRM campaigns.
  • Boost profitability by identifying your most profitable campaigns, offers, segments and products.
  • Understand your audiences by monitoring customer behavior, sentiment and purchasing trends.
  • Personalize communication by building comprehensive customer profiles.

Solution Accelerators

Solution accelerators provide the best practices and visualizations that have been previously configured to solve specific challenges for all types of organizations. Using a solution accelerator can reduce your implementation time and let you find answers faster than your competitors.

Sales Analytics Blueprint for Retail

Monitoring and auditing annual transactions can be a challenge for any retailer. Volumes of complex information must be obtained from POS machines, mined, and transformed into a structure that can be used for visualization and analysis. Manually extracting data from POS transaction logs and arranging it into a useful, tabular output is not a solution. […]

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Visualization Accelerator for Splunk™

The goal of any operational intelligence platform is to provide complete information to users, to help them make better decisions and maximize impact. By correlating a wide variety of events and data from streaming feeds and historical data silos, Datawatch Visualization Accelerator for Splunk® provides insight into critical business information—in real time and in context—through […]

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Service Management Accelerator for Telecom

An international telecom network owner is selling network capacity to a wide range of operators. The network owner extracts data from call data records for analytics and visualization to track the following key performance indicators: Quality of Service (QoS) levels for voice traffic flowing to and from different countries How QoS varies from operator to […]

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