Quenching Consumer Packaged Goods’ Thirst for Data

High volumes, thin margins, and saturated markets all create headaches in the consumer packaged goods (CPG) industry. This competitive reality has catalyzed the industry’s early adoption of data and information management technologies over the past two decades. But CPG firms maximizing the value of Big Data must manage a wide variety of external data sources and track the high volume of data associated with streaming data feeds.

This new report from Blue Hill Research, “Bridging the Data Preparation Gap in Consumer Packaged Goods,” looks at the different data sources and data preparation use cases within the CPG industry, and suggests how data preparation solutions can help CPG organizations to:

  • Empower exploratory analytics
  • Increase analyst productivity
  • Get raw source data in the hands of analysts more quickly
  • Improve organizational data usage

Download this complimentary report to learn more.

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