Datawatch’s Marketing Survival Guide to Reporting – LinkedIn: Export Organic Analytics

Five Tips for Better LinkedIn’s Reporting   Business-to-business (B2B) marketers often turn to LinkedIn to start conversations, drive word of mouth, and share content — and then run headlong into a common problem: they can’t easily get the results of their organic...

Data is the Peacekeeper between Sales and Marketing

The struggle can be real between sales and marketing when it comes to seeing eye-to-eye. Priorities can be misaligned or maybe efforts go unrecognized. But one thing that almost no one can agree on is attributing revenue contribution. Whether you...

Practical, Self-service Marketing Analytics, Part 3: Top Five Transformation Tips

Over the last few months we, the Datawatch marketing team, have been eating our own dog food and using Monarch to develop our marketing KPIs and dashboard. As we’ve been transforming our marketing reporting processes, we’ve been documenting our tremendous...

Practical, Self-service Marketing Analytics, Part 2: The Transformation in Action

We did it! We ate our own dogfood. We moved from multiple marketing dashboards with disparate data sources to a single consolidated, visual dashboard that the whole team can utilize. From website sessions to social media, demand generation emails, and...

Practical, Self-service Marketing Analytics, Part 1: The Transformation Begins

These are the confessions of an uninformed marketer - the first in a series of posts that will highlight the transformation our own Datawatch marketing team is making with the help of self-service analytics. We’re eating our own dogfood! We’re walking...

Bridging the Marketing/IT Gap

CIO Magazine recently ran a piece entitled Why IT and Marketing Need to work together, by Katrin Rabint. According to the article, “Technology is now a cornerstone for the marketing department because chief marketing officers are being pressed to intimately...

Know Your Audience – The Danger of Missing Marketing Data

  Today’s world is strongly self-centric. It’s why selfies became a thing and social media is more about how many likes and favorites are generated than about actual socializing. More than ever, people feel entitled to share their particular opinion -...

Customer Content Marketing Strategies from Pearl Jam @ Fenway Park

This past weekend, Pearl Jam played 2 epic shows at Fenway Park. It was the band’s first time playing at the legendary ball park in their 25-year history. I was fortunate enough to attend the 2nd show on Sunday and...

Squeaky Clean Salesforce Data = Spot-on Reporting

If you’re in sales or marketing then you know all too well that without quality data, your reporting (and let’s face it, your reputation) will suffer. Garbage in, garbage out as the saying goes. But how do you improve the accuracy...

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