Datawatch and Esselte to Present “Business Intelligence without Business Intelligence Tools” at 2008 AIIM International Exposition & Conference

Chelmsford, MA - February 20, 2008 - Datawatch Corporation (NASDAQ-CM: DWCH), a leader in Enterprise Information Management (EIM), today announced Mike Urbonas will co-present “Business Intelligence without Business Intelligence Tools: Transforming Existing ERP Reports into Actionable Data” with Mike Spielman of Esselte Corporation at the 2008 AIIM International Exposition and Conference. The presentation will take place on March 6, 2008 at 2:30 PM EST and will discuss how Esselte used report mining to rapidly implement an enterprise dashboard at a fraction of the cost and time of leading ERP or business intelligence solutions.
WHO: Mike Urbonas, product marketing manager, Datawatch Corporation; and Mike Spielman, manager, systems development, Esselte Corporation

WHAT: Panel discussion at the 2008 AIIM International Exposition & Conference, entitled “Business Intelligence without Business Intelligence Tools: Transforming Existing ERP Reports into Actionable Data”

This session will focus on the frustration ERP users are experiencing with complex and expensive business intelligence (BI) solutions and how businesses like Esselte are increasingly discovering a powerful, programming-free alternative: report mining. Urbonas and Spielman will cover:

• How to satisfy the vision of pervasive BI at a much lower cost while effectively utilizing the time and effort already put into creating existing reporting systems
• How to apply easy to understand report mining techniques to implement an enterprise dashboard as an alternative solution to BI
• How to realize the benefits of transforming information in reports into live, flexible data

WHEN: Tuesday, March 6, 2008, 2:30 - 3:20 PM EST

WHERE: Boston Convention and Exhibition Center, Boston, MA

For more information, and to register for the event, please visit:

http://www.aiimexpo.com/aiimexpo2007/v42/index.cvn?id=10177

 

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ABOUT DATAWATCH CORPORATION

Datawatch Corporation (NASDAQ-CM: DWCH), a leader in Enterprise Information Management, helps companies make better decisions and solve business problems by simplifying access to information. Unique among EIM vendors, Datawatch transforms the massive amounts of data and documents generated inside or outside a company into actionable insight, without any changes needed to existing systems. Datawatch customers benefit from the right information, in the right context, at the right time. More than 20,000 organizations worldwide rely on Datawatch products including its market-leading Monarch report and data mining solutions. Founded in 1985, Datawatch is based in Chelmsford, Mass., with offices in London, Sydney and Manila. For more information, visit www.datawatch.com.

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Media contacts:

Lisa G. Kilpatrick
Manager, Marketing Communications and Public Relations
lisa_kilpatrick@datawatch.com
Phone (978) 441-2200, ext. 8240
Fax: (978) 453-4443

Susan Willson
Greenough Communications
swillson@greenoughcom.com
Phone (617) 275-6529